TrackTown USA
Partner Team: Engin Creative
01 Design
TrackTown USA needed to honor the legacy of Steve Prefontaine and the Prefontaine Classic through impactful brand work.
01 Approach
Engine Creative conducted thorough research to understand the emotional connection of audiences with Pre's story, leading to a tailored brand strategy.
01 Solution
The project successfully paid homage to the track and field industry, Hayward Field, and Steve Prefontaine's legacy, creating a poignant brand identity.
What will you do next?
Honor your brand's legacy with Engine Creative. We create meaningful connections and enduring brand identities, just as we did for TrackTown USA.
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